From Startup to Global IT Leader
The journey of a small start-up in Pakistan to gradually becoming a globally-known IT Company can be traced back to the beginning of Cubic Solutions Inc. It started with just a simple aim and has grown into a powerful brand for technology, business support, cloud systems and Modern IT services.
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Humble Beginnings: The Birth of Cubic Solutions Inc. (2011)
Asad Ur Rehman is the founder of Cubic Solutions Inc. which was established in 2011. His goal from the outset was to empower business to be more effective and more effective with technology. The trip was NOT easy at that time. Sources of funding were scarce, the pace of changes to the technology industry was fast, and numerous clients were hesitant about outsourcing their IT.
Nevertheless, the company went on and on. Cubic Solutions began to gain a foothold in the market through quality, technical expertise and hard work.
The team’s initial offering was basic services like software development, cloud-based services and IT consulting. Memorizing a short passage of one’s scriptures was a serious undertaking, but the setup was small. All work was done with care and this helped to establish the company reputation for reliability and professionalism. Rather than frittering money on the early payoff, the company committed the money to research and development, improvement of talent, and advancement of business techniques.
In this relatively new field, this early development enabled Cubic Solutions IT Company to develop gradually.
Challenges and Growth (2014–2018)
Trust was one of the most challenging issues in the early years. There was a lot of hesitation on the part of many clients about outsourcing IT services. Their concerns were related to data security, communication, project control and service quality.
Cubic Solutions addressed these issues with its strict security processes, comprehensive documentation, and customer education programs. The company did not only provide services, but also educated its clientele on the workings of professional IT outsourcing.
Cubic Solutions’ initial major retail product was launched in 2014. The objective was to allow SMBs to be able to use better digital tools so that they could be competitive with large companies.
Another significant milestone has been reached in 2018 with Cubic Solutions acquiring a cloud services company. Later renamed to Cubic Hosting Inc. This sale bolstered their strategy for cloud computing, data security, server management and web hosting. It also gave space for expansion to the outside world; outside Pakistan.
Expanding Beyond Borders (2019–2023)
Cubic Solutions developed a solid foundation and built upon it, gradually penetrating other regions of the globe, in particular Europe and North America. In 2023, the company entered into a partnership with Smart Impex for its international expansion and introduced B2P Techsol in Germany. The move enabled Cubic Solutions to gain a better foothold in Europe.
- This international foundation building was closely related to several partnerships.
- Based at Finland, Remco Sol was associated with AI, Machine Learning and Data Science solutions.
- B2P Techsol is a joint brand of Cubic Solutions Inc. and Smart Impex, and is co-owned by both parties, with the original team’s base in Germany.
- Later on, ASM TECH was branded in the US as an American company to sell into the American market.
- Auxtech Enterprises, a Canadian brand, became a direct partner of Cubic Solutions Inc.
The companies have also benefited from these strong collaborations by introducing innovative IT applications and also acquiring world class IT expertise. Cubic Solutions Inc. emphasized more strongly the creation of a group of companies and the introduction in various markets of its different brands post-2016.
Subsidiaries and Product Expansion
Cubic Solutions Inc. has multiple products and services, having introduced each one over the years. These have aided this business in expanding its market and clientele.
CUBE HOSTING, Inc. is an American based web hosting company and internet domain registrar. It has its headquarters in New York and incorporates in Pakistan.
- Omni Blox is a cloud based inventory system that supports multi-shop, multi-warehouse eCommerce management systems primarily for SMBs.
- Cubic Research Labs also affords opportunities to those with creative ideas. It assists them in operationally supporting them, and, additionally, it offers the appropriate teams with whom they can commence their own businesses.
- Affinx is a German-based internet cloud service company, with its headquarters in Berlin.
- Circles is an ERP that’s plugin-based and tailored towards medium and large businesses. It’s approximately subscription and also ‘use as you go’ thing.
With these services and brands, Cubic Solutions has evolved into more than just a business. It’s certainly the case that it’s a business enterprise IT services organization Pakistan can showcase to be run by local talent on international turf!
Using a fresh perspective to recognize the importance of innovation.New vision for Innovation Recognition
Continuous innovation was Cubic Solution’s keynote to success. This company operated in software development, eCommerce, UX/UI design, DevOps, cloud services and other tech fields. It was later able to evolve as a technology solutions provider to help businesses find reliable digital support when they needed it.
It has been honored on various platforms and organizations as well.
You can find an article on the company receiving a number of Top Service Provider Awards from Clutch, The Manifest and UpCity.
Best Startup Asia named it a “Top 55 Asian Companies”
It was selected by TechRadar to their “Top 10 Cloud Innovators” list.
Clutch also awarded it with Best Managed IT service provider in Pakistan for four successive years.
To date, the founder Mr. Asad Ur Rehman has had over 80 awards. He has received many awards such as Young Leader Award CBE 2022, Opportunity Club in collaboration with HRD Punjab, followed by Young Leader award 2023 and 2024.
He was also honored with the Government of Punjab’s accolade of Youth Icon Award 2024 and Entrepreneur of the Year Award 2022 by The CEO’s Magazine USA (Powered by BMW).
Asad spent 2024 on a globally emerging CEOs list (no. 46), created by Stefanie Kervins, with support from Forbes. Along with this, Penelope has included him in the list of Emerging 200 IT CEOS for 2024.
Lessons Learned: Overcoming Challenges
Cubic Solutions faced many challenges during its journey. One major issue was IT illiteracy among clients. Many businesses wanted digital solutions but did not fully understand how these services worked. This sometimes caused confusion and miscommunication.
To solve this, the company introduced educational programs for clients. These programs helped businesses understand the value of IT services and how the right technology could support their growth.
Another challenge was building trust in outsourcing. Cubic Solutions worked on this by using agile methodologies, transparent communication, and legal safeguards such as NDAs. These steps helped the company create long-term relationships with clients in different parts of the world.
A Visionary Leader: The Man Behind the Success
Asad Ur Rehman is the founder and leader behind Cubic Solutions Inc. Born and raised in Pakistan, he completed his Bachelor’s degree in Computer Science from COMSATS University, Lahore. Before starting the company, he worked as a freelancer in graphic design and web development. That experience helped him understand clients, projects, deadlines, and the practical side of running a technology business.
In 2011, he founded Cubic Solutions with the aim of building a company that could make a real difference in the IT industry. His leadership played an important role in the company’s growth. Today, Cubic Solutions manages a team of more than 250 professionals.
His leadership style is based on collaboration, innovation, and customer-focused solutions. He believes in building teams, supporting new ideas, and creating technology that solves real business problems.
Apart from Cubic Solutions, Asad also serves as the Standing Chairman of the Wazir Group of Companies. He has mentored multiple startups and continues to support young entrepreneurs. He is also the current elected president of the COMSATS Alumni Association and served as an advisor to the Ministry of Information Technology and Telecom from 2018 to 2021.
The Future: Pioneering the Next Wave of Technology
Cubic Solutions Inc. is continuing to move forward. The company is now focusing on future technologies and expanding its services into new areas.
- Its key areas of investment include AI-powered business solutions, which can help automate enterprise operations and improve efficiency.
- The company is also working on blockchain integration to improve security, transparency, and trust in digital transactions.
- Next-generation cloud computing is another major focus, especially through the expansion of Cubic Hosting Inc. and hybrid cloud solutions.
- Cubic Solutions is also exploring smart cities and IoT solutions by working with governments and enterprises on technology-driven urban development.
The company’s focus remains on global partnerships, stronger operations, and continued innovation. With its growing international presence, Cubic Solutions is positioning itself as a strong provider of Modern IT services for businesses in different markets.
Conclusion: A Legacy of Innovation and Excellence
From a small startup in Pakistan to a global IT leader, Cubic Solutions Inc. has built its journey through hard work, smart partnerships, and continuous improvement. The company has shown how a Pakistani technology business can grow internationally while staying focused on service quality, innovation, and client trust.
Its growth has not happened overnight. It came through consistent effort, calculated decisions, and a willingness to adapt with the changing digital world.
Cubic Solutions Inc. has already achieved a strong position in the IT industry, but the journey is still moving forward. With its focus on new technologies, global expansion, and reliable service delivery, the company is ready to play an even bigger role in the future of IT solutions.
Disclaimer
All business stories are contributed by the businesses themselves, and Whalesmark Consulting cannot guarantee the accuracy or completeness of the information.
