From Startup to Global IT Leader
Cubic Solutions Inc. started as a small startup in Pakistan and has evolved into a globally recognized IT powerhouse.
Humble Beginnings: The Birth of Cubic Solutions Inc. (2011)
In 2011, Asad Ur Rehman founded Cubic Solutions Inc. with a mission to bridge the gap between businesses and technology. The journey was not easy—limited funding, a rapidly evolving tech landscape, and market skepticism about outsourcing posed significant challenges. However, through dedication and technical excellence, the company overcame these obstacles.
With expertise in software development, cloud solutions, and IT consulting, the team started small, working tirelessly on projects that built a reputation for quality and reliability. Every profit was reinvested into research and development, hiring top talent, and refining business strategies.
Challenges and Growth (2014-2018)
The biggest challenge during the early years was trust—clients were hesitant about outsourcing IT services due to concerns over security and efficiency. Cubic Solutions tackled this by implementing strict security measures, clear documentation, and customer education programs.
By 2014, the company launched its first major product aimed at revolutionizing the retail sector. This innovation helped small and medium businesses compete with larger industry players. In 2018, a significant milestone was achieved when Cubic Solutions acquired a cloud services company, later rebranded as Cubic Hosting Inc. This move strengthened its position in cloud computing, data security, and server management, paving the way for international expansion
Expanding Beyond Borders (2019-2023)
With a strong foundation in place, Cubic Solutions expanded into Europe and North America. A major breakthrough came in 2023 when it partnered with Smart Impex to launch B2P Techsol in Germany, enhancing its presence in the European market.
Key partnerships also played a crucial role in this expansion:
- Remco Sol (Finland) – Advancing AI, Machine Learning, and Data Science solutions.
- B2P Techsol – A German brand launched in collaboration between Cubic Solutions Inc. and Smart Impex which is co owned by both companies.
- ASM TECH – An American brand which was later launched to capture US market.
- Auxtech Enterprises – A Canadian Brand who are direct partners to Cubic Solutions Inc.
These alliances enabled Cubic Solutions to stay ahead in the industry, delivering cutting-edge services while tapping into global expertise. Part of Partnerships Cubic Solutions Inc. formed a group of companies and focused on launching multiple brands after 2016.
The list of Subsidiaries are:
Over the Years Cubic Solutions Inc. has launched many products and services resulting in scaling its business to a wider niche.
- Cubic Hosting Inc. – Cubic Hosting Inc. is an American traded Internet domain registrar and web hosting company headquartered in New York and incorporated in Pakistan.
- Omni Blox – Omni Blox is a multi-Shop and multi-warehouse Cloud Inventory Solution designed specifically for SMEs.
- Cubic Research Labs – Cubic Research labs provide the best opportunities for people with creative ideas. Cubic research labs not only support them operationally but also provide them with a suitable team to initiate their startup.
- Affinix. – Affinix. Is a German-traded Internet Cloud service company headquartered in Berlin.
- Circles – Circles is a plugin-based ERP for medium and larger-scale companies. This is a subscription-based pay-as-you-go product.
Innovation and Industry Recognition
Cubic Solutions set itself apart by embracing continuous innovation. From software development and eCommerce to UX/UI design and DevOps, it became a one-stop technology solutions provider.
The company’s commitment to excellence was recognized through several prestigious awards:
- Top Service Provider Awards from Clutch, The Manifest, and UpCity.
- Named among the “Top 55 Asian Companies” by Best Startup Asia.
- Featured in TechRadar’s “Top 10 Cloud Innovators” list.
- Recognized as a Best Managed IT service provider from Pakistan consecutively for 4 years by Clutch.
While the leader ( Mr. Asad Ur Rehman ) also earned more than 80 awards till now few of them are:
- Young Leader Award 2022 by Opportunity Club in collaboration with the Ministry of Human Resource Punjab
- Young Leader Award 2023 by Opportunity Club in collaboration with the Ministry of Human Resource Punjab
- Young Leader Award 2024 by Opportunity Club in collaboration with the Ministry of Human Resource Punjab
- Youth Icon Award 2024 by the Government of Punjab
- Entrepreneur of the Year Award 2022 by The CEO’s Magzine USA powered by BMW.
Asad was also featured at 46th number in the Globally Emerging CEO’s list issued by Stefanie Kervins backed by Forbes in 2024.
While Penelope also recognized him among the Emerging 200 IT CEO’s in 2024.
Lessons Learned: Overcoming Challenges
Success did not come without hurdles. One of the major challenges was IT illiteracy among clients, which often led to miscommunications. To address this, Cubic Solutions introduced educational programs to help businesses understand the full potential of its services.
Another key challenge was building trust in outsourcing. By adopting agile methodologies, transparent communication, and legal safeguards like NDAs, the company cultivated long-term relationships with clients worldwide.
A Visionary Leader: The Man Behind the Success
At the helm of Cubic Solutions Inc. is Asad Ur Rehman, a visionary leader with a passion for innovation. Born and raised in Pakistan, Asad pursued a Bachelor’s degree in Computer Science from COMSATS University, Lahore. His early career as a freelancer in graphic design and web development laid the foundation for his entrepreneurial journey.
In 2011, he founded Cubic Solutions with a dream of transforming the tech industry. His leadership has been instrumental in the company’s expansion, and today, he manages a team of over 250 professionals. His approach focuses on collaboration, innovation, and customer-centric solutions.
Beyond Cubic Solutions, Asad also serves as the Standing Chairman of the Wazir Group of Companies and has mentored multiple startups, demonstrating his commitment to nurturing future entrepreneurs. Apart from this Asad is also the current elected president of the Comsats Alumni Association and has served as advisor to the Ministry of Information Technology and Telecom between 2018 till 2021.
The Future: Pioneering the Next Wave of Technology
Cubic Solutions Inc. is not stopping here. The company is investing in:
- AI-powered business solutions – Automating enterprise operations for efficiency.
- Blockchain integration – Enhancing security and transparency in transactions.
- Next-gen cloud computing – Expanding Cubic Hosting Inc. with hybrid cloud solutions.
- Smart cities and IoT solutions – Partnering with governments and enterprises for tech-driven urban development.
The focus remains on expanding global partnerships, scaling operations, and leading innovation in the digital world.
Conclusion: A Legacy of Innovation and Excellence
From a small startup in Pakistan to a global IT leader, Cubic Solutions Inc. embodies resilience, innovation, and success. Through strategic growth, strong partnerships, and a commitment to excellence, it has transformed industries worldwide.
But this is just the beginning. With an unwavering drive for technological advancements, Cubic Solutions Inc. is poised to shape the future of IT solutions for years to come.
Disclaimer: All business stories are contributed by the businesses themselves, and Whalesmark Consulting cannot guarantee the accuracy or completeness of the information
